Marketing and Communications Updates for CofC Employees

The Office of Marketing and Communications is pleased to provide the following updates and reminders to the campus community.

Faculty Expertise

The College recently celebrated its two-year anniversary as a university member of the news website The Conversation. All the site’s articles are written for a mainstream audience by scholars from a wide array of academic disciplines. CofC faculty have been regular contributors to the site, providing valuable national and international visibility for our university and showcasing the excellence of our faculty. Over the past two years, our faculty have authored more than 50 articles, generating a total of 2.7 million total reads:

• 25 articles published in 2023. Total reads: 1.4 million
• 27 articles published in 2024. Total reads: 1.3 million

Are you ready to showcase your academic expertise on a national stage? Join members of the College’s Office of Marketing and Communications on March 11 at 2 p.m. for a webinar on pitching and writing articles for The Conversation. Click here for the Zoom link.

Media Training

The Office of Marketing and Communications is offering media training designed specifically for the College of Charleston faculty. This training will equip you with essential skills to effectively engage with the media. You will learn to identify what makes a story newsworthy, craft compelling messages that resonate with your audience and prepare for interviews.

If you are interested in receiving one-on-one media coaching or would like more information, please contact us at news@cofc.edu.

Social Media Special Initiatives

Social media special initiatives include the Social Media Influencer Program, which amplifies student voices; viral sensations that create conversational movement online; and commencement coverage that captures heart-felt traditions and student stories.

Digital Magazine

The diverse lineup of stories in the winter 2025 issue of College of Charleston Magazine is available in the wonderful new digital edition, which includes video and audio enhancements in a scrollable format.

Marketing and Communications Resources

As a reminder or for those who may be new to campus, the Campus Marketing and Communications Committee is a campuswide committee that provides training, best practices and other resources to employees whose positions include marketing- and/or communications-related duties, such as social media, writing for external audiences and content creation.

This committee is co-chaired by Betsey Geier, senior director of brand marketing, and Amy Stockwell, associate director for media relations and public information. You can access the current committee roster here. Please contact the co-chairs if you’d like to be added to the committee, which meets every other month.

Teachable Moments

Did you know that the College of Charleston hosts a weekly radio program on South Carolina Public Radio? Hosted by Rénard Harris, associate professor of management in the School of Business and a former associate professor of teacher education, this one-minute program introduces timely topics related to all aspects of education – from K-12 to higher education. S.C. Public Radio is heard by approximately 1.3 million adults across the state every week – and, during the hours that Teachable Moments airs every Friday, an average of about 70,000 total listeners tune in.

Tune in to public radio to hear Teachable Moments every Friday at 6:44 a.m., 8:44 a.m., 1:33 p.m. and 4:48 p.m., or listen online.

Podcast Network

The College’s flagship podcast, Speaking of…College of Charleston, features conversations with faculty, students, staff and alumni who bring prestige and positive recognition to the university across a wide array of academic endeavors, professional interests and creative passions. We offer personalized consultation and podcast training sessions for faculty and staff who are interested in starting a podcast. From planning to production to promotion, we support you in creating engaging podcasts that exemplify the College of Charleston brand. For more information contact Amy Stockwell at stockwellal@cofc.edu

Celebrating Student Achievements

Do you have students with noteworthy academic and/or community achievements? Using a software platform called Merit Pages, the MarComm team can spotlight student accomplishments such as academic research, conference presentations, community engagement, etc. Each achievement is highlighted in customized emails and social media posts, and is shared with each student’s hometown media outlets, state and federal elected officials and high school counselors. To learn more about Merit Pages and how to recommend students for recognition, please visit our MarComm site on The Hub.

Cooper River Bridge Run

Since the inaugural Cooper River Bridge Run took place in 1978, the College of Charleston has been involved in supporting the annual 10K race. In fact, the College was one of the founding members of the event, along with the Charleston Running Club, The Citadel and the Medical University of South Carolina. Every year, hundreds of members of the campus community and alumni participate in the event – running, walking, volunteering and cheering on participants as they make their way from Mount Pleasant to downtown Charleston.

Click here to see how you can get involved with this year’s race.